Marketing analytics and lead tracking
We set up tracking that ties each lead back to the ad, search or post that brought it in, and report on it in plain numbers. You see which channels bring in customers and which only bring in clicks.
What we do
- Google Analytics
- A clean GA4 setup with the events that matter to your business marked as conversions.
- Conversion tracking
- Forms, calls and bookings tagged back to their source, from first click through to the sale where your systems allow it.
- Dashboards and reports
- Custom reporting built around the numbers you use to make decisions.
- Performance reviews
- Regular reads of what moved, why, and what we change next.
How we measure it
Leads and sales by source, cost per lead and return on ad spend. We report activity such as impressions and engagement only next to the revenue it led to. A report that doesn't connect marketing to revenue is a highlight reel.
If you can't tell which ad made you money, you are guessing, and you will keep paying for the wrong channels.
Part of our work for logistics companies, healthcare practices, law firms and B2B service firms.
Hear it from the team
If you can't tell which ad made you money, you're guessing
What Alex says
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Questions we get
Why isn't a rise in leads enough?
Because it doesn't tell you where they came from. If you can't say whether it was the Facebook ad, the Google search campaign or word of mouth, you can't move money toward the one that worked.
Other services
- Paid adsGoogle Ads, Local Services Ads, Facebook, Instagram and LinkedIn campaigns, set up to count leads and sales.
- Audience targetingSegments built from your customer data, lookalike audiences and behavior, on Meta, Google Ads and programmatic display.
- Conversion rate optimizationUX audits, A/B tests, heatmaps and landing pages, so more of the visitors you already have become leads.
- Growth marketingA plan across channels, including video and social, run by the same team that wrote it.
- SEO and local searchGoogle, Google Maps and AI answers, aimed at the searches that turn into customers.
Let's talk about analytics and tracking.
A free 30-minute call with a custom marketing audit, and no commitment. 20 N Tower Road, Oak Brook, IL.