Ranking on page one doesn't mean you're getting leads

Alex Zamora on the difference between SEO for vanity and SEO for revenue: ranking for the searches that turn into paying customers.

Alex Zamora, Head of Analytics. Recorded July 23, 2026. 31 sec.

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What Alex says

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Full transcript

Google is ranking you on page one, doesn't mean you're getting leads. Here's why.

A lot of businesses chase ranking like it's the finish line. It's not. You can rank number one for a keyword nobody's searching with intention to buy.

Meanwhile, a competitor ranking number four is closing deals because they targeted the right keyword, not just the highest volume one.

The question isn't, are we ranking? It's, are we ranking for the search that turns into paying customers? That's the difference between SEO for vanity and SEO for revenue.

This is part of our SEO and local search work.