904 new patients for a Naperville dental practice
Local Services Ads and YouTube Shorts for a Naperville dental practice
- Client
- A dental practice in Naperville, Illinois
- Channels
- Google Local Services Ads and YouTube Shorts
- Campaign
- September 20, 2024 to January 20, 2025
One campaign, start to finish
September 20, 2024 to January 20, 2025
30,245
times the ads were shown
Google Local Services Ads for a dental practice in Naperville, Illinois.
Source: Google Ads
99.75%
of those showings sat above the regular search results
66.92% were the very first ad on the page.
Source: Google Ads
125
phone leads
Calls to the practice that came straight from its Local Services Ads.
Source: Google Ads
904
new patients over the campaign
With $16.85M in total case production, alongside YouTube Shorts that passed 20,000 views.
Source: The practice's records and YouTube Studio
The problem
The practice had low visibility online and was paying too much to win each new patient. It needed to compete with established practices in the same area.
What we did
We ran two channels side by side. Google Local Services Ads put the practice at the top of local searches and charged for leads rather than clicks.
YouTube Shorts did the slower work: building recognition and trust with people in the area.
A dental practice in Naperville, Illinois
Google Local Services Ads and YouTube Shorts, September 20, 2024 to January 20, 2025
904
new patients
$16.85M
in total case production
Source: the practice’s own records for the campaign
- phone leads from the ads
- 125phone leads from the adsSource: Google Ads
- of ad impressions above the regular results
- 99.75%of ad impressions above the regular resultsSource: Google Ads
- YouTube Shorts views
- 20,000+YouTube Shorts viewsSource: YouTube Studio
- average monthly case value
- $7,081.69average monthly case valueSource: practice records
Every figure, with its source
The ad figures cover the campaign dates. The practice's figures come from its own records for the campaign.
| New patients | 904 |
|---|---|
| Total case production | $16.85M |
| Average monthly case value | $7,081.69 |
| Phone leads | 125 |
|---|---|
| Impressions | 30,245 |
| Top impression rate | 99.75% |
| Absolute top impression rate | 66.92% |
| Views | 20,000+ |
|---|---|
| Share of views from the Shorts feed | 84% |
| Share of views from YouTube search | 12% |
| New subscribers | 25 |
Services used: paid ads for the Local Services Ads, and growth marketing for the YouTube Shorts. More on our healthcare marketing.
Let's get your practice more patients.
A free 30-minute call with a custom marketing audit, and no commitment. 20 N Tower Road, Oak Brook, IL.